Flipkart supply chain strategy pdf

Flipkart is one of the top 3 ecommerce companies of india. First is product and technology which is the core team of the company, second is business development which is related to sales and third is operations which deals with the supply chain management of the company. Bibliography an investigation of amazons supply chain management strategy by alhapen ruslin chandra december 2008 issn 18583687 supply chain management and retailing leigh sparks. Will the inventory management strategies employed by flipkart reshape indias e commerce sector especially with amazon coming into india. Flipkart also charges third party sellers, where, when a.

Firms snubbing this challenge are fated to fall behind their rivals. Supply chain management of flipkart the company structure of flipkart is divided into three broad categories. Why the walmartflipkart alliance is about more than just. The eretailing form of market was fairly something unheard of to the indian consumer in 2007. Pdf as the electronic communication and digital information continuous to grow with extensive popularization and application of internet. Subsequently indian ecommerce has grown at a swift pace in the last 5 years from. A study of operating practices and supply chains in the e. Flipkart initially started with selling books online but has diversified today into a generic ecommerce website, selling cdsdvds, mobile phones and electronics. Pdf supply chain strategies and retail supply chain. Nearly a decade after entering india and failing to make any waves due to resistance from the government, walmart is making a renewed push in the country by focussing on its fast growing e. According to the apics dictionary, 14th edition, the strategy of an enterprise identifies how a company will function in its environment. The new ceo of flipkart, kalyan krishnamurthy, is initiating several changes in the operations of the ecommerce player. Flipkart which has carved a niche for itself in terms of market share.

Journey of an indian ecommerce startup request pdf. Supply chain strategies and retail supply chain efficiency article pdf available in australian journal of basic and applied sciences 934special. The strategy of flipkart is to invest around 600 crore in its. Innovation brings with itself a new set of challenges. They have acquired companies like myntra, jabong, appiterate, letsbuy, mine360, weread and the latest one being upibased payments startup phonepe. Marketing strategy of flipkart flipkart strategic analysis. Supply chain management, consumer, ecommerce, flipkart. The supply chain management in case of the indian e retail giant flipkart along with what challenges they face and what opportunities they have in the. Pdf ecommerce in logistics and supply chain management.

Flipkart was started in 2007, and the former is a recently started niche retailer. After the walmart acquisition, heres whats in store from. A lightouch studio animated video works for flipkart. How will the synergy between indias largest unicorn flipkart and us retail giant walmart benefit both parties beyond. A case study on supply chain management by flipkart by. Case study of an emerging giant in the online world flipkart. Journey of an indian ecommerce startup subject area principles of management, marketing, finance, strategy, supply chain. Mid priced ranged products are preferred in each category. Here is the marketing strategy of flipkart analysing its bcg, swot, competitive analysis. Flipkart to consolidate logistics, supply chain the.